Global brand strategy [Book] : unlocking brand potential across countries, cultures and markets / Sicco Van Gelder.

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TextPublication details: Sterling, Va. : Kogan Page Limited, 2005.Description: p. cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 VAN-G (Browse shelf(Opens below))	Available		17005

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Previous	658.827 RAN-B Branding a practical guide to planning your strategy /	658.827 RAN-B Branding a practical guide to planning your strategy /	658.827 TAY-B The brand gym a practical workout for boosting brand and business /	658.827 VAN-G Global brand strategy unlocking brand potential across countries, cultures and markets /	658.83 BAI-I Introducing marketing research	658.83 BER-M Marketing research	658.83 BLA-S State of the art marketing research	Next

Indian reprint original ISBN 074944469X

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