Global brand strategy (Record no. 185723)

MARC details
000 -LEADER
fixed length control field 00895cam a22002538a 4500
001 - CONTROL NUMBER
control field 0000037590
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050608s2005 vau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442131
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.827
Item number VAN-G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Van Gelder, Sicco,
Dates associated with a name 1964-
245 10 - TITLE STATEMENT
Title Global brand strategy
Medium [Book] :
Remainder of title unlocking brand potential across countries, cultures and markets /
Statement of responsibility, etc. Sicco Van Gelder.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sterling, Va. :
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
500 ## - GENERAL NOTE
General note Indian reprint original ISBN 074944469X
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Planning.
Topical term or geographic name entry element Brand name products
General subdivision Marketing.
Topical term or geographic name entry element Brand name products
General subdivision Management.
Topical term or geographic name entry element Export marketing.
852 ## - LOCATION
Piece designation 17005
-- 491.40
Classification part 658.827 VAN-G
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.827 VAN-G 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 17005 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023