Global brand strategy unlocking brand potential across countries, cultures and markets /

Van Gelder, Sicco, 1964-

Global brand strategy unlocking brand potential across countries, cultures and markets / [Book] : Sicco Van Gelder. - Sterling, Va. : Kogan Page Limited, 2005. - p. cm.

Indian reprint original ISBN 074944469X

All.

0749442131


Brand name products--Planning.
Brand name products--Marketing.
Brand name products--Management.
Export marketing.

658.827