Integrated advertising, promotion & marketing communications [Book] / Kenneth E. Clow, Donald Baack.

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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 CLO-I (Browse shelf(Opens below))	Available		8991
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 CLO-I (Browse shelf(Opens below))	Available		8514

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0131405462 (original ISBN) Indian edition

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