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Integrated advertising, promotion & marketing communications

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications [Book] / Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm.

0131405462 (original ISBN) Indian edition

All.

ISBN: 8120321561

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 659.1

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