Integrated advertising, promotion & marketing communications (Record no. 185458)

MARC details
000 -LEADER
fixed length control field 00925cam a2200265 a 4500
001 - CONTROL NUMBER
control field 0000036498
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030203s2004 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120321561
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications
Medium [Book] /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 538 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note 0131405462 (original ISBN) Indian edition
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
852 ## - LOCATION
Piece designation 8991
-- 0.00
Classification part 659.1 CLO-I
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Piece designation 8514
-- 0.00
Classification part 659.1 CLO-I
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   659.1 CLO-I 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 8991 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023
09/18/2023   659.1 CLO-I 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 8514 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023