Consumer behavior concepts and applications /
Loudon, David L.
Consumer behavior concepts and applications / [Book] : David L. Loudon, Albert J. Della Bitta. - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 27 cm. - McGraw-Hill series in marketing. .
Index includes
All.
0070387672
Consumer behavior.
Consumer behavior--Case studies.--United States
658.8 34
Consumer behavior concepts and applications / [Book] : David L. Loudon, Albert J. Della Bitta. - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 27 cm. - McGraw-Hill series in marketing. .
Index includes
All.
0070387672
Consumer behavior.
Consumer behavior--Case studies.--United States
658.8 34