Integrated marketing communications [Book] / William Chitty, Nigel Barker and Terence A. Shimp.

By:

Contributor(s):

Material type: Text

TextPublication details: South Melbourne, Vic. : Thomson, c2005.Edition: 1st Pacific Rim edDescription: xx, 471 p. : col. ill. ; 28 cmISBN:

Subject(s):

DDC classification:

Other classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.802 CHI-I (Browse shelf(Opens below))	Available		39636

Total holds: 0

Previous								Next
Previous	658.80091767 HAN Handbook of Islamic marketing	658.802 BAR-P Principles of customer relationship management	658.802 BER-M Mastering data mining the art and science of customer relationship management /	658.802 CHI-I Integrated marketing communications	658.802 CRA-S Strategic marketing	658.802 CRA-S Strategic marketing	658.802 CRA-S Strategic marketing	Next

Includes indexes. Bibliography: p. 457-458.

All.

There are no comments on this title.

to post a comment.