Integrated marketing communications
Chitty, William
Integrated marketing communications [Book] / William Chitty, Nigel Barker and Terence A. Shimp. - 1st Pacific Rim ed. - South Melbourne, Vic. : Thomson, c2005. - xx, 471 p. : col. ill. ; 28 cm.
Includes indexes. Bibliography: p. 457-458.
All.
0170120082
Communication in marketing - Pacific Area. .
Sales promotion - Pacific Area.
658.802
Integrated marketing communications [Book] / William Chitty, Nigel Barker and Terence A. Shimp. - 1st Pacific Rim ed. - South Melbourne, Vic. : Thomson, c2005. - xx, 471 p. : col. ill. ; 28 cm.
Includes indexes. Bibliography: p. 457-458.
All.
0170120082
Communication in marketing - Pacific Area. .
Sales promotion - Pacific Area.
658.802