Integrated marketing communications (Record no. 181915)

MARC details
000 -LEADER
fixed length control field 00949nam#a2200265#a#4500
001 - CONTROL NUMBER
control field 0000050883
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120309s2005 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0170120082
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.802
Item number CHI-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chitty, William
245 10 - TITLE STATEMENT
Title Integrated marketing communications
Medium [Book] /
Statement of responsibility, etc. William Chitty, Nigel Barker and Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 1st Pacific Rim ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Melbourne, Vic. :
Name of publisher, distributor, etc. Thomson,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 471 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 900.00
500 ## - GENERAL NOTE
General note Includes indexes. Bibliography: p. 457-458.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing - Pacific Area. .
Topical term or geographic name entry element Sales promotion - Pacific Area.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barker, Nigel
Personal name Shimp, Terence A.
852 ## - LOCATION
Piece designation 39636
-- 900.00
Classification part 658.802 CHI-I
-- T.J. Books, Books & Magazines Supplier.
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.802 CHI-I 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 39636 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023