Global marketing strategies [Book] / Jean-Pierre Jeannet, Hubert D. Hennessey.

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TextPublication details: Boston : Houghton Mifflin, c1992.Edition: 2nd edDescription: xxiii, 899 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 48 JEA-G (Browse shelf(Opens below))	Available		26698

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Previous	658.8 4 STR-E E-marketing	658.8 4 ZOE-W Web engagement connecting to customers in e-business /	658.8 48 GLO Global marketing management cases and readings /	658.8 48 JEA-G Global marketing strategies	658.8 48 KEE-G Global marketing management	658.8 48 KUM-I International marketing research	658.8 48 ONK-I International marketing analysis and strategy /	Next

Rev. ed. of: International marketing management. c1988. original ISBN 0395589037

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