Global marketing strategies (Record no. 181551)

MARC details
000 -LEADER
fixed length control field 00965cam a2200265 a 4500
001 - CONTROL NUMBER
control field 0000036813
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910411s1992 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395628393
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 48
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 48
Item number JEA-G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jeannet, Jean-Pierre.
245 10 - TITLE STATEMENT
Title Global marketing strategies
Medium [Book] /
Statement of responsibility, etc. Jean-Pierre Jeannet, Hubert D. Hennessey.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. c1992.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 899 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: International marketing management. c1988. original ISBN 0395589037
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
Topical term or geographic name entry element Export marketing
General subdivision Management
-- Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hennessey, Hubert D.
Personal name Jeannet, Jean-Pierre.
Title of a work International marketing management.
852 ## - LOCATION
Piece designation 26698
-- 0.00
Classification part 658.8 48 JEA-G
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 48 JEA-G 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 26698 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023