Global marketing strategies
Jeannet, Jean-Pierre.
Global marketing strategies [Book] / Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - Boston : Houghton Mifflin, c1992. - xxiii, 899 p. : ill. ; 24 cm.
Rev. ed. of: International marketing management. c1988. original ISBN 0395589037
All.
0395628393
Export marketing--Management.
Export marketing--Management--Case studies.
658.8 48
Global marketing strategies [Book] / Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - Boston : Houghton Mifflin, c1992. - xxiii, 899 p. : ill. ; 24 cm.
Rev. ed. of: International marketing management. c1988. original ISBN 0395589037
All.
0395628393
Export marketing--Management.
Export marketing--Management--Case studies.
658.8 48