Strategic marketing channel management [Book] / Donald J. Bowersox, M. Bixby Cooper.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xix, 488 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 4 BOW-S (Browse shelf(Opens below))	Available		17018

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Includes bibliographical references (p. 458-459) and index. Indian ed.1992 & original ISBN is 0070067570

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