Strategic marketing channel management (Record no. 180914)

MARC details
000 -LEADER
fixed length control field 00973pam a2200265 a 4500
001 - CONTROL NUMBER
control field 0000037028
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910910s1992 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070586691
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency WSU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 4
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 4
Item number BOW-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bowersox, Donald J.
245 10 - TITLE STATEMENT
Title Strategic marketing channel management
Medium [Book] /
Statement of responsibility, etc. Donald J. Bowersox, M. Bixby Cooper.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1992.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 488 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement McGraw-Hill series in marketing.
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. 458-459) and index. Indian ed.1992 & original ISBN is 0070067570
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
General subdivision Management.
Topical term or geographic name entry element Business logistics.
Topical term or geographic name entry element Physical distribution of goods.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Cooper, M. Bixby.
852 ## - LOCATION
Piece designation 17018
-- 412.96
Classification part 658.8 4 BOW-S
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 4 BOW-S 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 17018 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023