Strategic marketing channel management
Bowersox, Donald J.
Strategic marketing channel management [Book] / Donald J. Bowersox, M. Bixby Cooper. - New York : McGraw-Hill, c1992. - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references (p. 458-459) and index. Indian ed.1992 & original ISBN is 0070067570
All.
0070586691
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
658.8 4
Strategic marketing channel management [Book] / Donald J. Bowersox, M. Bixby Cooper. - New York : McGraw-Hill, c1992. - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references (p. 458-459) and index. Indian ed.1992 & original ISBN is 0070067570
All.
0070586691
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
658.8 4