Cases in strategic marketing management [Book] / Julian W. Vincze, Carol H. Anderson.

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TextPublication details: Boston : Houghton Mifflin, c2000.Description: xvii, 460 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 VIN-C (Browse shelf(Opens below))	Available		26640

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Previous	658.8 TUT-P 63404 Principles of marketing for a digital age /	658.8 UND Understanding services management integrating marketing, organisational behaviour, operations, and human resource management /	658.8 UPP-G Global changes : excellence mapping for rural consumers /	658.8 VIN-C Cases in strategic marketing management	658.8 WHE When marketing becomes a minefield	658.8 WIR-S Services marketing people, technology, strategy /	658.8 WRI-M Marketing origins, concepts, environment /	Next

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