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Cases in strategic marketing management

Vincze, Julian W.

Cases in strategic marketing management [Book] / Julian W. Vincze, Carol H. Anderson. - Boston : Houghton Mifflin, c2000. - xvii, 460 p. : ill. ; 26 cm.

All.

ISBN: 0395870534

Subjects--Topical Terms:
Marketing--Management--Case studies.
Strategic planning--Case studies.

Dewey Class. No.: 658.8

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