Cases in strategic marketing management (Record no. 173852)

MARC details
000 -LEADER
fixed length control field 00763nam a2200229ua 4500
001 - CONTROL NUMBER
control field 0000048159
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000929s2000 maua b 000 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395870534
040 ## - CATALOGING SOURCE
Original cataloging agency CaQMM
Language of cataloging eng
Transcribing agency CaQMM
Modifying agency LGG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number VIN-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vincze, Julian W.
245 10 - TITLE STATEMENT
Title Cases in strategic marketing management
Medium [Book] /
Statement of responsibility, etc. Julian W. Vincze, Carol H. Anderson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 460 p. :
Other physical details ill. ;
Dimensions 26 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
Topical term or geographic name entry element Strategic planning
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Anderson, Carol H.
852 ## - LOCATION
Accession No. 26640
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 VIN-C 26640 09/18/2023 09/18/2023 Books