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Driving brand value [Book] : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c1997.Description: xix, 284 p. : ill. ; 24 cmISBN:
  • 0786308222
Subject(s): DDC classification:
  • 658.8 27 21
Other classification:
  • 658.827
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.827 DUN-D (Browse shelf(Opens below)) Available 29616
Total holds: 0

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