Driving brand value (Record no. 171001)

MARC details
000 -LEADER
fixed length control field 01040cam a2200277 a 4500
001 - CONTROL NUMBER
control field 0000055082
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970121s1997 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0786308222
035 ## - SYSTEM CONTROL NUMBER
System control number .b4593325x
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 27
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.827
Item number DUN-D
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.)
245 10 - TITLE STATEMENT
Title Driving brand value
Medium [Book] :
Remainder of title using integrated marketing to manage profitable stakeholder relationships /
Statement of responsibility, etc. Tom Duncan, Sandra Moriarty.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 284 p. :
Other physical details ill. ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 3,184.99
500 ## - GENERAL NOTE
General note Index includes.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing
-- Management.
Topical term or geographic name entry element Brand name products
General subdivision Marketing
-- Management
-- Case studies.
Topical term or geographic name entry element Corporate image
General subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
852 ## - LOCATION
Accession No. 29616
-- 3184.99
-- Pak American Commercial (Pvt.) Ltd.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.827 DUN-D 29616 09/18/2023 09/18/2023 Books