Driving brand value using integrated marketing to manage profitable stakeholder relationships /

Duncan, Tom

Driving brand value using integrated marketing to manage profitable stakeholder relationships / [Book] : Tom Duncan, Sandra Moriarty. - New York : McGraw-Hill, c1997. - xix, 284 p. : ill. ; 24 cm.

Index includes.

All.

0786308222


Brand name products--Marketing--Management.
Brand name products--Marketing--Management--Case studies.
Corporate image--Case studies.

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