Strategic advertising management [Book] / Larry Percy, Richard Elliott.
Material type: TextPublication details: Oxford ; New York, N.Y. : Oxford University Press, c2005.Edition: 2nd edDescription: xviii, 335 p., 10 p. of col. plates : ill. ; 25 cmISBN:- 9780199274895
- 0199274894
- 659.1 22
- 659.1
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 PER-S (Browse shelf(Opens below)) | Available | 27719 |
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659.1 OGU-A Advertising and integrated brand promotion | 659.1 OGU-A Advertising and integrated brand promotion | 659.1 OGU-A Advertising and integrated brand promotion | 659.1 PER-S Strategic advertising management | 659.1 PRA The practice of advertising | 659.1 PRI Principles of advertising & IMC | 659.1 ROS-A Advertising and promotion management |
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