Strategic advertising management (Record no. 170475)

MARC details
000 -LEADER
fixed length control field 00972cam a22003014a 4500
001 - CONTROL NUMBER
control field 0000062061
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050428s2005 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199274895
International Standard Book Number 0199274894
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number PER-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
245 10 - TITLE STATEMENT
Title Strategic advertising management
Medium [Book] /
Statement of responsibility, etc. Larry Percy, Richard Elliott.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- New York, N.Y. :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 335 p., 10 p. of col. plates :
Other physical details ill. ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 3,552.86
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
Topical term or geographic name entry element Advertising
General subdivision Management.
Topical term or geographic name entry element Strategic planning.
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard.
852 ## - LOCATION
Accession No. 27719
-- 3552.86
-- New Public Books Pvt. Ltd.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 PER-S 27719 09/18/2023 09/18/2023 Books