Strategic advertising management
Percy, Larry.
Strategic advertising management [Book] / Larry Percy, Richard Elliott. - 2nd ed. - Oxford ; New York, N.Y. : Oxford University Press, c2005. - xviii, 335 p., 10 p. of col. plates : ill. ; 25 cm.
All.
9780199274895 0199274894
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
659.1
Strategic advertising management [Book] / Larry Percy, Richard Elliott. - 2nd ed. - Oxford ; New York, N.Y. : Oxford University Press, c2005. - xviii, 335 p., 10 p. of col. plates : ill. ; 25 cm.
All.
9780199274895 0199274894
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
659.1