International marketing [Book] / Philip R. Cateora, John L. Graham.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2005.Edition: 12th edDescription: xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0071111026 (international : alk. paper)
- 0072833718 (alk. paper)
- 658.8 4 22
- 658.8 4
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 4 CAT-I (Browse shelf(Opens below)) | Checked out | 07/29/2019 | 12672 |
Total holds: 0
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658.8 4 BAN-E e-Finance the electronic revolution / | 658.8 4 BEN-B Building E-Commerce Sites in the . NET Framework | 658.8 4 BOW-S Strategic marketing channel management | 658.8 4 CAT-I International marketing | 658.8 4 CRA-I International marketing research | 658.8 4 EDW-L Leveraging Web services planning, building, and integration for maximum impact / | 658.8 4 EVA-B Business agility strategies for gaining competitive advantage through mobile business solutions / |
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