International marketing (Record no. 168607)

MARC details
000 -LEADER
fixed length control field 00961pam a22002774a 4500
001 - CONTROL NUMBER
control field 0000037025
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031015s2005 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071111026 (international : alk. paper)
International Standard Book Number 0072833718 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency CIN
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 4
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 4
Item number CAT-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing
Medium [Book] /
Statement of responsibility, etc. Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 697 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.).
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
Topical term or geographic name entry element International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
852 ## - LOCATION
Accession No. 12672
-- 2030.55
-- Pak Book Corporation
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Total renewals Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023 1 1 658.8 4 CAT-I 12672 07/29/2019 11/01/2023 11/01/2023 09/18/2023 Books