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Marketing management [Book] : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0072315288 (CDROM)
- 0072472952 (book + CD-ROM)
- 0072315237 (alk. paper)
- 658.8
- 658.8
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 MAR (Browse shelf(Opens below)) | Available | 14305 | ||||
Visual Materials/CDs/DVDs
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Junaid Zaidi Library, COMSATS University Islamabad Ground Floor | Electronic & Digital Collection | 658.8 MAR BK14305 (Browse shelf(Opens below)) | Not for loan | An accompanying material with the book having Accession Number 14305. | BK0014305 |
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: Ground Floor, Collection: Electronic & Digital Collection Close shelf browser (Hides shelf browser)
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| 658.8 ARM-M BK10042 Marketing an introduction / | 658.8 ESS BK45958 Essentials of marketing | 658.8 ETZ-M BK9436 Marketing | 658.8 MAR BK14305 Marketing management a strategic, decision-making approach / | 658.8 MAR BK17604 Marketing | 658.8 PER-B BK8777 Basic marketing a global-managerial approach / | 658.8 PER-E BK13896 Essentials of marketing a global-managerial approach / |
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