Marketing management a strategic, decision-making approach /

Marketing management a strategic, decision-making approach / [Book] : Harper W. Boyd, Jr. ... [et al.]. - 4th ed. - Boston, Mass. : McGraw-Hill, c2002. - xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.). - The McGraw-Hill/Irwin series in marketing. .

Index includes.

All.

0072315288 (CDROM) 0072472952 (book + CD-ROM) 0072315237 (alk. paper)

GBA2-23282


Marketing--Management.

658.8