Marketing management [Book] : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

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TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.81 MUL-M (Browse shelf(Opens below))	Available		39686

Total holds: 0

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Previous	658.81 JOH-E Effective sales management	658.81 JOH-E Effective sales management	658.81 LEW-S Sales letters that sizzle all the hooks, lines and sinkers you'll ever need to close sales /	658.81 MUL-M Marketing management a strategic decision-making approach /	658.81 PAT-D Dynamic techniques of sales management	658.81 RAC-R Rethinking the sales force redefining selling to create and capture customer value /	658.81 SAL Sales management analysis and decision making /	Next

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