Marketing management a strategic decision-making approach /
Mullins, John W.
Marketing management a strategic decision-making approach / [Book] : John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Previous ed. entered under title.
All.
0073529826 (alk. paper) 9780073529820 (alk. paper)
Marketing--Management.
658.8 1
Marketing management a strategic decision-making approach / [Book] : John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Previous ed. entered under title.
All.
0073529826 (alk. paper) 9780073529820 (alk. paper)
Marketing--Management.
658.8 1