Marketing management (Record no. 166984)

MARC details
000 -LEADER
fixed length control field 01073cam a22003014a 4500
001 - CONTROL NUMBER
control field 0000055760
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060703s2008 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073529826 (alk. paper)
International Standard Book Number 9780073529820 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 1
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.81
Item number MUL-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
245 10 - TITLE STATEMENT
Title Marketing management
Medium [Book] :
Remainder of title a strategic decision-making approach /
Statement of responsibility, etc. John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 533 p. :
Other physical details ill. ;
Dimensions 26 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 900.00
490 0# - SERIES STATEMENT
Series statement Mcgraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Previous ed. entered under title.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
Personal name Boyd, Harper W.,
Titles and other words associated with a name (Jr.).
852 ## - LOCATION
Accession No. 39686
-- 900.00
-- T.J. Books, Books & Magazines Supplier.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.81 MUL-M 39686 09/18/2023 09/18/2023 Books