Market-led strategic change [Book] : a guide to transforming the process of going to market / Nigel F. Piercy.

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TextPublication details: Oxford : Butterworth-Heinemann, 2002.Edition: 3rd edDescription: xvi, 762 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 PIE-M (Browse shelf(Opens below))	Available		26719

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Previous	658.8 PET-M Marketing management : knowledge and skills /	658.8 PET-P A preface to marketing management	658.8 PET-P A preface to marketing management	658.8 PIE-M Market-led strategic change a guide to transforming the process of going to market /	658.8 PIE-T Tales from the marketplace : stories of revolution, reinvention and renewal /	658.8 PRI Principles of marketing a South Asian perspective /	658.8 PRI Principles of marketing a South Asian perspective /	Next