Market-led strategic change a guide to transforming the process of going to market /
Piercy, Nigel
Market-led strategic change a guide to transforming the process of going to market / [Book] : Nigel F. Piercy. - 3rd ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 762 p. : ill. ; 24 cm.
Previous ed.: 1997. Published in association with the Chartered Institute of Marketing.
All.
075065225X
Marketing--Management.
Service industries--Marketing.
658.8 658.8 658.8
Market-led strategic change a guide to transforming the process of going to market / [Book] : Nigel F. Piercy. - 3rd ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 762 p. : ill. ; 24 cm.
Previous ed.: 1997. Published in association with the Chartered Institute of Marketing.
All.
075065225X
Marketing--Management.
Service industries--Marketing.
658.8 658.8 658.8