Effective advertising (Record no. 165266)

MARC details
000 -LEADER
fixed length control field 00814pam a2200229Ia 4500
001 - CONTROL NUMBER
control field 0000036442
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030716s2004 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178293706
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency OUN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number TEL-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tellis, Gerard J.,
Dates associated with a name 1950-
245 10 - TITLE STATEMENT
Title Effective advertising
Medium [Book] :
Remainder of title understanding when, how, and why advertising works /
Statement of responsibility, etc. Gerard J. Tellis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 203 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note this is an indian reprint and original ISBN is 0761922539
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Consumers
General subdivision Attitudes.
852 ## - LOCATION
Accession No. 12584
-- 391.38
-- Book Field International
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 TEL-E 12584 09/18/2023 09/18/2023 Books