Effective advertising understanding when, how, and why advertising works /
Tellis, Gerard J., 1950-
Effective advertising understanding when, how, and why advertising works / [Book] : Gerard J. Tellis. - Thousand Oaks, Calif. : Sage Publications, c2004. - 203 p. : ill. ; 24 cm.
this is an indian reprint and original ISBN is 0761922539
All.
8178293706
Advertising.
Consumers--Attitudes.
659.1
Effective advertising understanding when, how, and why advertising works / [Book] : Gerard J. Tellis. - Thousand Oaks, Calif. : Sage Publications, c2004. - 203 p. : ill. ; 24 cm.
this is an indian reprint and original ISBN is 0761922539
All.
8178293706
Advertising.
Consumers--Attitudes.
659.1