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Essentials of marketing [Book] : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2003.Edition: 9th edDescription: 624, 29 p. ; : ill. ; 28 cmISBN:
  • 0072464208 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 PER-E (Browse shelf(Opens below)) Available 13896
Visual Materials/CDs/DVDs Visual Materials/CDs/DVDs Junaid Zaidi Library, COMSATS University Islamabad Ground Floor Electronic & Digital Collection 658.8 PER-E BK13896 (Browse shelf(Opens below)) Not for loan An accompanying material with the book having Accession Number 13896. BK0013896
Total holds: 0

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