Essentials of marketing (Record no. 164948)

MARC details
000 -LEADER
fixed length control field 00888cam a22002654a 4500
001 - CONTROL NUMBER
control field 0000054634
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020814s2003 mau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072464208 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number PER-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Essentials of marketing
Medium [Book] :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 624, 29 p. ; :
Other physical details ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Include index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
852 ## - LOCATION
Accession No. 13896
-- 1250.00
-- Old Bookshop-2
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Collection Public note
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 PER-E 13896 09/18/2023 09/18/2023 Books      
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad Ground Floor 09/18/2023   658.8 PER-E BK13896 BK0013896 11/19/2024 09/18/2023 Visual Materials/CDs/DVDs Dewey Decimal Classification Electronic & Digital Collection An accompanying material with the book having Accession Number 13896.