Essentials of marketing a global-managerial approach /
Perreault, William D.
Essentials of marketing a global-managerial approach / [Book] : William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - 624, 29 p. ; : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Include index.
All.
0072464208 (alk. paper)
Marketing.
658.8
Essentials of marketing a global-managerial approach / [Book] : William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - 624, 29 p. ; : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Include index.
All.
0072464208 (alk. paper)
Marketing.
658.8