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Advertising basics! [Book] : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
Material type:
TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: xi, 200 p. ; 24 cmISBN: - 0761998101 (pbk.)
- 659.1 22
- 659.1
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 VIL-A (Browse shelf(Opens below)) | Available | 22261 |
Total holds: 0
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| 659.1 SEM-P Promotion and integrated marketing communications | 659.1 TEL-E Effective advertising understanding when, how, and why advertising works / | 659.1 TIW-U The (un)common sense of advertising getting the basics right / | 659.1 VIL-A Advertising basics! a resource guide for beginners / | 659.1 WEL-A Advertising principles and practice / | 659.1 WEL-A 63246 Advertising principles and practice | 659.1 WIL-F The fundamentals of advertising |
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