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Advertising basics! a resource guide for beginners /

Vilanilam, John V.

Advertising basics! a resource guide for beginners / [Book] : J.V. Vilanilam, A.K. Varghese. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - xi, 200 p. ; 24 cm..

All.

ISBN: 0761998101 (pbk.)

Subjects--Topical Terms:
Advertising.
Advertising agencies.

Dewey Class. No.: 659.1

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