Advertising basics! (Record no. 162762)

MARC details
000 -LEADER
fixed length control field 00819cam a2200241 a 4500
001 - CONTROL NUMBER
control field 0000061644
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030815s2004 ii b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761998101 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number VIL-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vilanilam, John V.
245 10 - TITLE STATEMENT
Title Advertising basics!
Medium [Book] :
Remainder of title a resource guide for beginners /
Statement of responsibility, etc. J.V. Vilanilam, A.K. Varghese.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 200 p. ;
Dimensions 24 cm..
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Advertising agencies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Varghese, A. K.
Fuller form of name (Ajit Kuriakose).
852 ## - LOCATION
Accession No. 22261
-- 411.23
-- Book Field International
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 VIL-A 22261 09/18/2023 09/18/2023 Books