Strategic advertising campaigns [Book] / Don E. Schultz, Beth E. Barnes.

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TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1995.Edition: 4th edDescription: xxvi, 370 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.113 SCH-S (Browse shelf(Opens below))	Available		9459

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Previous	659.111 SIS-A Advertising media planning	659.113 LUC-G Guerrilla advertising unconventional brand communication /	659.113 SCH-H Handbook of strategic brand communication campaigns	659.113 SCH-S Strategic advertising campaigns	659.113 WIL-H How 30 great ads were made : from idea to campaign /	659.119 WEL-A Advertising principles and practice /	659.119 WEL-A Advertising principles and practice /	Next

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