Strategic advertising campaigns (Record no. 162371)

MARC details
000 -LEADER
fixed length control field 00750cam a2200241 a 4500
001 - CONTROL NUMBER
control field 0000036565
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 931119s1995 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844230154
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 93042796
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.113
Item number SCH-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 10 - TITLE STATEMENT
Title Strategic advertising campaigns
Medium [Book] /
Statement of responsibility, etc. Don E. Schultz, Beth E. Barnes.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill., USA :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 370 p. :
Other physical details ill. ;
Dimensions 25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, Beth E.
852 ## - LOCATION
Accession No. 9459
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.113 SCH-S 9459 09/18/2023 09/18/2023 Books