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Strategic advertising campaigns

Schultz, Don E.

Strategic advertising campaigns [Book] / Don E. Schultz, Beth E. Barnes. - 4th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1995. - xxvi, 370 p. : ill. ; 25 cm.

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ISBN: 0844230154

Subjects--Topical Terms:
Advertising campaigns.

Dewey Class. No.: 659.113

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