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Cases in marketing management [Book] : instructor's guide to accompany / Luiz Moutinho.

By: Material type: TextTextPublication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995.Edition: 2nd edDescription: vi, 213 p. : ill. ; 24 cmISBN:
  • 0201877031
Subject(s): DDC classification:
  • 658.8 20
Other classification:
  • 658.8
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