Cases in marketing management instructor's guide to accompany /
Moutinho, Luiz
Cases in marketing management instructor's guide to accompany / [Book] : Luiz Moutinho. - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995. - vi, 213 p. : ill. ; 24 cm.
Includes index.
All.
0201877031
Marketing--Management--Case studies.
658.8
Cases in marketing management instructor's guide to accompany / [Book] : Luiz Moutinho. - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995. - vi, 213 p. : ill. ; 24 cm.
Includes index.
All.
0201877031
Marketing--Management--Case studies.
658.8