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Marketing research [Book] : measurement, method and application / Raymond A. Kent.

By: Material type: TextTextPublication details: London ; New York : International Thomson Business, 1999.Description: xiv, 334 p. : ill. ; 25 cmISBN:
  • 1861521553
Subject(s): DDC classification:
  • 658.83
Other classification:
  • 658.83
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