Marketing research measurement, method and application /
Kent, Raymond A.
Marketing research measurement, method and application / [Book] : Raymond A. Kent. - London ; New York : International Thomson Business, 1999. - xiv, 334 p. : ill. ; 25 cm.
All.
1861521553
Marketing research.
Marketing research--Great Britain.
658.83
Marketing research measurement, method and application / [Book] : Raymond A. Kent. - London ; New York : International Thomson Business, 1999. - xiv, 334 p. : ill. ; 25 cm.
All.
1861521553
Marketing research.
Marketing research--Great Britain.
658.83