Marketing research (Record no. 157435)

MARC details
000 -LEADER
fixed length control field 00758nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000037770
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981107s1999 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1861521553
040 ## - CATALOGING SOURCE
Original cataloging agency SAP
Transcribing agency SAP
Modifying agency WSU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number KEN-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kent, Raymond A.
245 10 - TITLE STATEMENT
Title Marketing research
Medium [Book] :
Remainder of title measurement, method and application /
Statement of responsibility, etc. Raymond A. Kent.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. International Thomson Business,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 334 p. :
Other physical details ill. ;
Dimensions 25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
Topical term or geographic name entry element Marketing research
Geographic subdivision Great Britain.
852 ## - LOCATION
Accession No. 15825
-- 795.00
-- Oriental Book Services, Islamabad
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.83 KEN-M 15825 09/18/2023 09/18/2023 Books